Designing products
that simplify complexity.

Lead Product Designer with 13+ years shaping enterprise SaaS, AI-powered discovery, and design systems for global travel platforms.

Experience

Thirteen years, four companies, one throughline.

From agency foundations to leading design on a global B2B platform — each role added scope, ownership, and accountability for outcomes at scale.

Lead Product Designer

Lead product designer for HNext, TBO's B2B hotel-booking platform used by travel agents and corporate clients worldwide. I own end-to-end design — discovery, information architecture, interaction design, and delivery — across core booking, AI-assisted search, and the platform design system.

Impact: Simplified the core booking journey from seven steps to four; built the component foundation adopted across subsequent HNext product work.

Senior Product Designer

Designed booking, checkout, and growth experiences for one of the largest hybrid travel agencies in the US — high-traffic flows where UX quality directly affected conversion and retention.

Impact: Shipped rewards and retention experiences that gave customers a reason to return beyond lowest-fare competition.

Product Designer

Owned ecommerce and lifecycle design for one of India's largest online fashion brands at the time, serving customers across 1,000+ cities during a period of rapid mobile-first growth.

Impact: Delivered checkout and retention flows used at scale across a nationwide customer base.

UI/UX Designer

Agency-side product and web design for clients including ITV and Sunday Guardian — building speed, stakeholder communication, and craft across very different problem spaces.

Impact: Shipped complete design solutions on tight timelines; foundation for moving into in-house product teams.

Where I create value

I simplify complex systems into intuitive product experiences.

Enterprise B2B & Travel-Tech

Booking platforms, agent workflows, and corporate travel tools where confusion has real operational cost.

AI-Assisted Products

Search, ranking, and discovery experiences that earn trust through transparency — not black-box magic.

Growth & Retention

Checkout, loyalty, and lifecycle design that gives customers a reason to return beyond price competition.

Design Systems & Platforms

Tokens, components, and patterns that help teams ship consistent, accessible product faster.

Ecommerce & High-Traffic Flows

Mobile-first commerce and conversion paths built for scale, speed, and clarity under pressure.

Internal Tools & Operations

Dense admin surfaces, extranet tools, and back-office systems made legible for daily operators.

Skills

Tools, methods, and platforms I work in.

Concrete craft and collaboration skills — from design tools and research methods to the product contexts where I apply them.

Design & prototyping

  • Figma
  • FigJam
  • Prototyping
  • Design systems
  • Component libraries
  • Visual design

Research & validation

  • User interviews
  • Usability testing
  • Journey mapping
  • A/B testing
  • Analytics
  • Heuristic evaluation

Collaboration

  • Workshops
  • Stakeholder alignment
  • Design critiques
  • Jira
  • Confluence
  • Cross-functional delivery

Platforms & context

  • Web
  • Mobile
  • Enterprise B2B
  • Admin tools
  • Ecommerce
  • High-traffic flows

About

From craft to leadership across travel and commerce.

I started in agency work — shipping fast across clients and industries — then moved in-house through ecommerce at Yepme, growth and booking at Fareportal, and now lead design on a global B2B travel platform at TBO Holidays. That path shaped how I work today: grounded in craft, accountable to business outcomes, and comfortable partnering with product and engineering at scale.

I care about clarity in complex systems — the kind of products where a confused agent, customer, or operator has real cost. My strength is taking messy, high-stakes workflows and making them feel obvious without hiding the complexity that matters.

Education

  • Master in Computer Application — Indira Gandhi National Open University
  • Post Graduate Diploma In Computer Application — Indira Gandhi National Open University
  • Bachelor of Arts — Delhi University

Areas of expertise

Strategy & Craft
  • Product Strategy
  • User Experience Design
  • Enterprise SaaS
  • AI Product Design
  • Growth Design
  • Information Architecture
Systems & Leadership
  • Design Systems
  • Interaction Design
  • Accessibility
  • User Research
  • Design Leadership
  • Cross-functional Collaboration

Contact

Let's build better products together.

Open to senior product design and design leadership conversations — full-time roles, consulting, or advisory work. If you're building in enterprise SaaS, travel-tech, or AI-assisted products, I'd welcome a conversation.